Methodology for measuring the tourism economy in municipalities: research applied in Juiz de Fora (Brazil)

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Tourism is a challenge in terms of estimating its composition and economic participation due to its complexity and composition of actors from the most diverse production chains. This work seeks to measure the contribution of the tourism sector to the city of Juiz de Fora - MG through the Value Added - VA by Tourism Characteristics Activities - TCAs. Therefore, the publication of Gonçalves et al. (2020), by measuring the participation of tourism at the state level, proved to be of fundamental importance to guide the creation of the method then presented, for the municipal level. So, data from tourism supply side were used, obtained from the System of Regional Accounts - SCR and the Annual Social Information Report - RAIS, both managed and fed by the Brazilian Institute of Geography and Statistics - IBGE and the Ministry of Labor and Social Security, respectively. This measurement was done through the creation of a method that uses equations to calculate the proportionality of municipal data in relation to state data and through the application of a simple rule of three, obtaining the VA at the municipal level. The results showed that the tourism sector represents, on average, 4.55% of the total Gross Value Added in Juiz de Fora and 0.11% of the Gross Value Added in Minas Gerais. The subsector with the largest representation in the number of formal jobs in the TCAs in Juiz de Fora is the Accommodation and Food Industry, whose degree of occupation of formal jobs represents 88.31% in the average of the nine years in relation to the general total of jobs in the sector. However, this subsector represented the lowest average value added per formal employee/year. The greatest contribution in terms of value added, in each of the nine years in the same period, was attributed by Arts, Culture and Leisure activities. Still, it can be stated that, in the municipality, the index of formal jobs in the characteristic activities of tourism, in a certain subsector, is not directly related to its contribution in the VA of the municipality. A decrease in the contribution of the tourism sector to the municipality's economy from 2010 to 2018 was registered, and it was possible to conclude that the tourism sector has been weakening in the period and, therefore, the need for investments that foster this sector becomes urgent.

OLIVEIRA, D. R. V.; PIMENTEL, M. P. C.; GONÇALVES, C. C. S. Methodology for measuring the tourism economy in municipalities: research applied in Juiz de Fora (Brazil). Service and Tourism: Current Challenges, v. 16, n. 2, p. 65-80, 2022.
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